Stuck in a Rut? How to Get Your Business Moving Again
Are you a busy body?
Don’t get offended – just be frank with yourself. Here take the busy body quiz below:
1. Do you have a several online ebooks and courses you need to read before you can get started?
2. Are you searching for the right product before you start writing your salesletter
3. Are you conducting "market research" with your close family and friends before you set-up your website
If you answered yes to questions 1-3 then you are busy body. Here’s the good news It’s not your fault. The whole online marketing industry is set-up to keep you buried in books, courses, webinars, and audiobooks from now until kingdom come. You could spend thousands and not earn a dime – but still feel that you were accomplishing something.
So let’s stop that right now.
Here’s how:
1. Commit to do 2 things in the next 2 days: 1) Write a great offer for your product or service. 2) Decide on how you will put this offer in front of your potential customers.
2. If you don’t have a product then: 1) Spend 4 hours researching the problems that your potential customers are wrestling with. Record as many questions as your customer may have about their problem. Next -
3. Create a Report, Book, Product, or Service to solve that problem or find an affiliate product that you can sell to satisfy that need (check out www.clickbank.com to get started)
4. Write your advertisement. If it is a salesletter – bang out your copy. It doesn’t have to be perfect – IT JUST HAS TO GET DONE.
The key here is to generate momentum. Start moving down the path to actually selling something rather than buying more "marketing stuff".
Take the audacious step of setting a date for your product launch. Say "On August 1st, I will send $100 in Google Adwords traffic to my site". Write it down on your calendar. Call up your best friend and tell them to hold you to your commitment.
Just like Andy Dufraine said in "Shawshank Redemption" Get Busy Living or Get Busy Dying. In this case, Get busy making money, or get busy losing it. It’s up to you.
Sorry for the tough love – but I know you can take it!
This article was written by Stan Smith a closet marketing anarchist, adagency refugee, and samurai copywriter. He can't resist the urge to throw grenades at the Internet marketing establishment and supports stealing from the gurus at every opportunity. In his spare time he hunts smallmouth bass, creates dinosaur origami, and is the head trainer (misfit) at the Web Sales Club



















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