If your advertising lacks "punch" and emotional impact then this week’s Mutt Cheat Sheet may be what the doctor ordered.

Robert Collier coined the copywriting saw "Enter into the conversation in your prospect’s mind"  This zen riddle basically means – speak to your customers in the language they understand.  Talk to your customer’s desires, frustrations, and dreams.  But this is easier said then done (especially for prospect’s whom you’ve never met before).

That’s why this little technique I learned from Eben Pagen will do wonders for your sales and marketing research.  It use Amazon.com to dive deep into your prospect’s desires and gives you the exact words you should use to connect with them on a gut level.  I filmed a video to show you exactly how to do it.  The video is called Hypnotic and you view it here on the video blog.

Watch Hypnotic here…

Plus,

I’m giving away copies of my soon to be released book Salesletter 911 to everyone who takes my quick 1 question survey at www.MarketingMutt.com/survey

Tell me what frustrates, confuses, or just makes you panic about your business marketing.  I will take your answers and put together :

1. A Mutt Video How-To to give you some practical tips you can use to conquer your frustration or
2. Dedicate a blog post to your question or
3. If you have a particularly difficult question or problem, I’ll put together a Special Report to attack the problem from all angles.

You can submit your question here at www.MarketingMutt.com/survey

That’s it for this Issue of the Cheat Sheet.

AND hey don’t be shy!  Tell me what’s on your mind in the comment section below.

PEACE!

 

 

This article was written by Stan Smith a closet marketing anarchist, ad
agency refugee, and samurai copywriter. He can't resist the urge to throw grenades at the Internet marketing establishment and supports stealing from the gurus at every opportunity. In his spare time he hunts smallmouth bass, creates dinosaur origami, and is the head trainer (misfit) at the Web Sales Club