Oprah is a Selfish Tweeter
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I couldn’t resist. According to Twitalyzer (one of the Twitter Marketing tools reviewed below) – Oprah needs a little help retweeting others and not monopolizing the conversation with her 2 million followers!
How about you? I’ve put together a quick list of marketing tools that will help you evaluate your twitter-sphere. Twitters open API has made it easy to learn everything from follower growth to how many people you can reach with each tweet
Twitterless
Keep tabs on how many people follow and unfollow you. This is a great way to see if your tweets are rubbing your followers the wrong way.
TweetEffect
The jury is stil out on this follower tracking app. TwitterEffect reviews your last 200 posts and matches them up with your follower numbers. The idea is to show you which tweets hurt or help your popularity. I got some weird results when I tested it but give it a whirl for yourself.
Tweetstats
Put in your twitter username and this fun app will show you your tweets graphed to perfection. Tweetstats will show you when you tweet, who you tend to retweet. Great way to keep tabs on team tweeting from the same account.
TweetBeep
If you love Google Alerts then you will totally dig the Twitter version. Use TweetBeep to keep track of when you are mentioned on twitter. When your name comes up, Tweetbeep when shoot off an email. Nice.
TwitterCounter
Just the facts Maam! Twitter Counter serves up utilitarian stats that should make the corporate floor at the office
happy. Complete with respectable charts and interesting prediction algorithm that tries to peg your future popularity.
Twitalyzer
Very interesting and brutal on the ego. Take a look. Twitalyzer analyzes your past tweets and gives you a score on influence, signal (how helpful you are), generosity (retweeting), velocity (updates), and clout (how many people actually care about you). I was left busted and bruised after running my stats and vowed to improve. (We’ll talk more about this later young man!)
TwitterGrader
Type A tweeters out there will love this utility. Plug in your user name and get a Grade (out of 100). The official goal of Twitter grader is to measure the power, reach and authority of your tweeting efforts. This is a great resource to use if you are trying to evaluate your efforts over time.
Trendistic
Great tool for putting a microscope on tracking your brand keywords in the Twitter-Sphere. This is also an awesome tool to see how your followers are getting out the word for a promotion or product launch
This article was written by Stan Smith a closet marketing anarchist, ad
agency refugee, and samurai copywriter. He can't resist the urge to throw grenades at the Internet marketing establishment and supports stealing from the gurus at every opportunity. In his spare time he hunts smallmouth bass, creates dinosaur origami, and is the head trainer (misfit) at the Web Sales Club
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