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I just bought another expertly hyped guru online marketing product.

It was packaged brilliantly, positioned perfectly, and sold by some of the best online marketing pitchmen in the business.

I got the free stuff, the cheap upsell, and the slightly more expensive membership add-on. (I smugly turned down the extremely expensive coaching thingie – I’m no fool)

But my "You Got Suckered Again" alarm bells rang when I read the "meat and potatoes", the real content.

After about 10 minutes, I realized that I’d been fooled into picking the infamous White Elephant gift that gets repackaged and recycled every single year.

In this case, The guru had taken old material, gave it a new title, a new pitch, new partners and went out and successfully bagged a naive customer (who should have known better).

Granted, the information would be slightly helpful to people getting started in online marketing.  But, the techniques being proposed where far from revolutionary.

It seems that all of the Marketing Guru’s have caught the repackage and resell bug these days. For all of our sakes, I hope they get back to innovation and true teaching. (Hat’s off to Brian Clark)

If you are emptying your bank account on Guru White Elephants, then here’s a word of advice.

Study how the Guru is marketing – not what they are selling.  I guarantee you’ll learn far more – for free.

 

This article was written by Stan Smith a closet marketing anarchist, ad
agency refugee, and samurai copywriter. He can't resist the urge to throw grenades at the Internet marketing establishment and supports stealing from the gurus at every opportunity. In his spare time he hunts smallmouth bass, creates dinosaur origami, and is the head trainer (misfit) at the Web Sales Club