These 4 magic words softens even the most critical customer. They are: It’s not your fault. As a marketer you are in the problem solving business. Often, we make the mistake of blaming the customer for their problems instead of solving them. Our powerpoints and salesletters imply that somehow the prospect didn’t do their homework, was too hasty, or...

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It’s a new week and you’ve got a ton of things to do. The Must Do Monday post will recommend the one thing that you should do to lay your marketing foundation for the week. Go ahead and return your tray to the upright position… Share and...

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Do you wish you had a 10+ year marketing veteran to help you with marketing your business?  Have you run out of answers and ideas?  if so then, today might just be your luck day… Share and...

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If you salesletter isn’t….selling then here is a quick list of things to checks. A salesletter is a collection of elements that all must work together to ring the cash register. Make sure each one of these pieces are working hard for you. Share and...

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  It’s getting easier and easier to look professional and “buttoned-up” even if you work in your boxers. Almost every entrepreneur and freelancer I know hates invoicing and tracking hours.    Me too.   That’s why I’m tickled pink about the latest rush of web 2.0 sites that make invoicing and time management a snap. I though you would too. By the way,...

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